The Bachelor of Business
Administration (BBA) Program is
a 3 year campus program offered
by the University with a view
to impart in-depth knowledge
and broad understanding of the
basics of Management. The BBA
Program focuses on various areas
of management and prepares
students for a professional career
in management and also equips
them to pursue MBA program in
Students who successfully complete the program will be awarded the "Bachelor of Business Administration" by the University, subject to University regulations.
Pass in 10+2 in any discipline with an aggregate marks of 40%. Final year students awaiting results may also apply.
The BBA Program
is organized into 6
semesters in 3 years.
There are 36 courses
including soft skills.
Students are additionally
required to complete
two summer projects
at the end of Year-I and
Introduction to Entrepreneurship, Small Business Marketing, Strategic Human Resource Management, Personal Financial Planning, Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems, Investment Management, Capital Markets, Retail Management, Customer Relationship Management. Humanities Electives: Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.
The program structure is subject to periodic review.
|BBA Program Structure|
|YEAR I||English Language Skills - I||English Language Skills - II|
|Financial Accounting - I||Financial Accounting - II|
|Business Statistics||Quantitative Methods|
|Managerial Economics - I||Managerial Economics - II|
|Computer Concepts (Compulsory)||Computer Programming|
|Principles of Management||Introductory Psychology|
|Summer Project I|
|YEAR II||Technical Report Writing||Financial Management|
|Business Law-I||Business Law-II|
|Management Accounting||Operations Management|
|Marketing Management-I||Marketing Management-II|
|Organizational Behavior||Human Resource Management|
|Soft Skills-I||Soft Skills-II|
|Summer Project II|
|YEAR III||Humanities Elective I||Humanities Elective II|
|Business Policy & Strategy||International Business|
|Project Management||Money, Banking & Financial Markets|
|Business Environment||Insurance Management|